Builder Spotlight: Pulte Group
With the corporate tagline of “More Life Built In,” Pulte Group designs homes for the way people are living today. Their goal: exceeding homeowners’ expectations every step of the way.
“Our designs are very much influenced by what consumers tell us they need in a home,” says Mark Ash, Pulte Group’s National Director of Design. “We get input from consumers on all our new plans, which is why we call them Life Tested®. It’s a way of saying that we allow buyers to have personalized choices that allow them to get the most out of their new homes. We like to say: ‘We build it, but you make it feel like home.’”
Pulte Group is a long-standing Heatilator-installing builder, a partnership that Ash says is a result of more than Heatilator’s reputation and appearance. He’s also appreciative of Heatilator’s brand team, which he describes as “a great group of people who are responsive to our customers’ needs.”
“Fireplaces remain a popular feature with our consumers,” Ash reports. They’re most often used in gathering rooms, but are also installed outdoors and in owners’ suites. “In markets such as the Southwest, many consumers want outdoor fireplaces so they can extend the use of ‘outdoor rooms’ well into cooler months.” Several popular Heatilator models for the indoor/outdoor market are the Crave See-Through Gas Fireplace and the Twilight and Twilight II Gas Fireplace.
To Ash, a fireplace is a good financial decision, not just a lifestyle one. “Consumers understand that adding a fireplace to their home increases its resale value,” he says. “With resale value in mind, even someone who uses the fireplace only on special occasions will often still purchase one.”
Modern design cues
He notes a trend for fireplaces to have an increasingly modern design, such as Heatilator’s Caliber Modern, Twilight, Crave, Eclipse and Ion series. “New models that allow more flexibility in their placement, with little added construction costs, are popular,” he says. “We see the fireplace wall changing from the traditional design with a television above the mantel. New designs are integrating television screens into the overall design, allowing it to be installed at a lower position that enhances the viewing experience.”
Other new home design trends include greater emphasis on neighborhood design, with home locations in more walkable neighborhoods that encourage interaction with neighbors. “And people are still interested in anything ‘techy’ that will make a home more enjoyable to live in, such as keyless entries, security systems, smart thermostats, air purifiers and LED systems—anything that promotes healthy living and energy efficiency.”
Referring to Pulte Group’s commitment to design homes that meet the needs of today’s buyers, Ash notes: “Flexible spaces are increasing popular in many homes. One-size-fits-all is no longer popular, and buyers want to have spaces that they can personalize to their needs.”
|Description||Multi-brand homebuilding company that serves customers in all phases of life: “We build consumer inspired homes and communities to make life better”™|
|Headquarters ||Atlanta, Georgia. Regional offices in Basking Ridge, NJ, Alpharetta, GA, Orlando, FL, Carmel, IN, Irving, TX and Scottsdale, AZ|
|Leadership||William J. Pulte, Founder|
Ryan R. Marshall, President and Chief Executive Officer
|Locations||50 markets throughout the United States|
|Scope||Delivered 19,951 homes in 2016, with home sale revenues of $7.5 billion. Delivered more than 650,000 homes nationwide since 1950|
|Brands||Centex for first-time homebuyers, Pulte Homes for consumers in the move-up market, and Del Webb for active adults over age 55 |
|Most used Heatilator models||Novus (30” and 36”) and Rave (42”)|
All photos featured are © Pulte Group.